Principles of Forming a Strategy for Reducing the Psychological Tension of Social Network Users

Aims: The purpose of the study was to develop principles a strategy for influencing psychological state social network users using example Russian-language segment Twitter, one reasons which is lack awareness about aspects coronavirus infection. Background: In contrast existing works on mood management and Emotion Regulation Strategies, there are based not emotional regulation (cognitive reappraisal expressive suppression), but information processing content media messages forums. Objective: objective reducing tension (further – Strategy) Twitter. Methods: proposed research methodology includes discussion field in active forum Runet (the qualitative aspect emotionality as reflection tension) Twitter quantitative terminology frequency). consisted isolating sensitive words used by vaccine opponents describe their beliefs. A multi-stage has been developed meaningful analysis users’ messages. Results: . result developing Strategy. Based this methodology, following problem have developed: 1) principle clarifying definition tension; 2) comparing user scientific meanings terms, taking into account contexts use; 3) contextual comparison user’s term; 4) visual popularization knowledge. Conclusion: An original created suppression [1]), Other: new approach can contribute sharing timely, accurate positive COVID-19, reduce excessive discussions positively affect well-being general public.